Rhetoric aims to study techniques used to inform, persuade or motivate an audience in a given situation. Pistis, i.e. trust is the core of communications the fabric of human coexistence.
The parts of persuasion, a speech or a written essay, are the conventional divisions of a speech called arrangements the arrangement. And the pillars of the speech is Ethos, logos and pathos. But all the scientific terms is just a way elaborate the process of moving a single person or an audience. The main objective is to build trust in order to move ”words to action”.
Instead of using rhetorical terms communicators have rephrased it to the acronym AIDA, Attention-Interest- Desire-Action. It make it more applicable to commercials and easy to use if you haven’t studied rhetoric, the proofs, pillars, arrangements and disposition.
I am implanting the rhetoric not only to the monologue but to the dialogue and the interpersonal communication overall. In order to make more applicable and easier to understand when you build rapport in a professional or private relation I am using the pillar Passion Priming & Timing. By using PTT it is easier to combine the contemporary communication perspectives from professor Daniel Kahnemann as well as professor Robert Cialdini and the author Daniel Pink and still keep the core of rhetoric.
I will elaborate this:
Passion-Everybody wants passion in a relationship. A back to the old Greeks and Aristotle one of the pillars are pathos. And in some societies political speeches are still very passionate to build trust by pathos, e.g. United Sates. But the same goes one any relationship. You need passion, and also the contrasts of pleasure and pain, voluptatem et dolorem. A relationship without passion will seldom be more than an agreement an arrangement. To master your relationship, first master yourself.
Priming- It is a phenomenon in which exposure to a stimulus how a person responds to a subsequent related stimuli. It is an unconscious way our memory work when we are identifying a word, a scent or something else at hand. You cane prime yourself or others positively or negatively. If you dress in your favorite suit and listen to your favorite music before a Tinder date, you are likely to fell more self-confident. If a tentative employee is offered a hot cup of coffee before the interview and time to calm down, the person is more likely to be positive by the warmth from the cup is spreading by the blood.
Timing- But still if the person not have the basic needs fulfilled the interview will never be relaxed and fruitful. By following Maslow hierarchy of needs a good communicator knows the physiological and safety needs need to be granted before the tentative employee can focus on the interview. Timings are actually everything, not only the perspective of Maslow but also life cycle and day cycle.